Search Engine Optimization is the technique used to rank the webpage high for the desired keyword without paying to the Search Engines. It has various stages to reach the desired results. It a constant process which has to be followed to acheive the best results. The first and foremost is write the niche contents about your own business that shuold help your clients or reader to understand who are you and what you do. Search engine optimization methods keep changing to display best results for their visitors. Updating with latest techniques is mandatory to attain the best results for the clients.
Search Engine Marketing is the service that is availed by paying the search engines directly. We become handy in selecting the right budget for your campaigns. We being the google certified web masters we make sure you get more ROI for all the capaigns that you want to run. SEM is a bit expensive but gives you results from the moment you start the campaign.
Social Media Optimization is the other way of getting your webpage ranked high. Search engines keep tracking your activity of your webpages visitors coming from, backlinks etc. Basically the contant presence and responding to social media post and reviews is also important to rank high. Social meida is a power full media to attract new client tough. Most of the social media has their own ranking factors, we need to follow the most to get best of it.
As said Social Media has its own ranking factors, they also have the revenue models like Paid campaigns they are called Social Media Marketing. For example paid FB promotions, Paid ads on Youtube etc. You need to understand which Social media make you popular in terms of brand and revenue. Social Media is more economical and geo targeted with gender and age filter.