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Training – Courses – Digital Marketing

Course Overview:
Unlike programming languages Digital Marketing needs hands on experience to deliver the results expected by the client. The marketing strategy applied differs from business to business and time to time. A Digital Marketing consultant needs awareness on the industry and end customer needs to improve the business transaction with our clients. Market study and competitor analysis play an important role in promoting a product or service. Understanding the Search Engines, Social Media helps in reaching the goal of additional business through Digital Marketing. Digital Marketing is an ocean which needs a regular practise and keeps updated with the latest market trends.

Course Curriculum:

What do you learn in Digital Marketing

Introduction to HTML

  • Solid layout
  • Usability and utility
  • Color scheme
  • Effective typography
  • Design elements

Social Media Optimization(SMO)

  • Definition of Social media optimization
  • Types of social media
  • Key terms to understand
  • How Social Media influences audience & Google.
  • Integrating social media into your website
  • How to choose right social media for your business/brand.
  • Behavioral & cultural standard
  • for Social Media Interaction
  • Linking all Social Media

Search Engine Optimization (SEO)

  • On- Page Topics:
  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Body Tags (H1, H2, H3, H4, etc.)
  • Keyword Density
  • Image SEO
  • Internal Linking
  • Off - Page Topics:
  • Search Engine Submission
  • Directory Submission
  • Classifieds Submission
  • Social Bookmarking
  • Photo / Image Sharing
  • Classifieds Submission
  • Questions & Answers
  • Document Sharing
  • PPC Ad Campaign
  • Article Submission
  • Business Reviews
  • Local Listings & Yellow Pages
  • Link Baiting
  • Video Promotions

Social Media Marketing (SMM)

  • Start With a Plan
  • social media marketing campaigns
  • Page likes increasing
  • Raising brand awareness
  • keyword research
  • social media images
  • Blog
  • Links
  • Track Competitors
  • Measure Success with Analytics

Search Engine Marketing (SEM)

  • Ad Campaign Daily Budget
  • Search Network
  • Content Network & Content Bids
  • Location & Language Targeting
  • Campaign Status
  • Text Ad Optimization
  • Click-Through Rate
  • Use of Negative Keywords
  • Long-tail Keyword Optimization
  • Landing Page and Text Ad Optimization
  • Quality Score

Duration: 49 days, 90 days, 180 days and 365 days
Eligibility: Undergraduate, Graduates, Post Graduates

Career Opportunities: Marketing is the department which builds the brand in the market to get the business. Digital Marketing also has the same motto of getting business using digital media like websites or web pages. Every product or service designed and developed has to be marketed to spread the benefits and get the business. In additional to organic marketing Digital marketing is equally important for any product and service to get additional business. Digital marketing consultants are hired by every company these days to promote their products and services. Digital Marketing Companies, Branding Agencies, Advertising companies, Manufacturing companies, Educational Institutes, e-commerce giants and many more are looking for Digital Marketing Professionals.